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Business Wire, Dec 03, 2009

Leading Retailers Complete Successful Roll-Outs of Escalate Retails
Latest Release

SAN DIEGO — Escalate Retail today announced the release of the newest version of its
Cross-Channel Commerce Platform with enhanced features for seamless
buying and selling across all channels. Escalates next-generation
Cross-Channel Commerce Platform helps retailers drive positive customer
experiences on the web, in the store, on a mobile device, and through
the contact center.

The longstanding realities of retail have shifted significantly in the
last year, including a strong demand for customer relevance and the
necessity to be in all channels all the time, said Rich Harmatiuk, Vice
President and General Manager, Escalate Retail. The value and viability
of our latest release are evident in the client successes were already
seeing with EILEEN FISHER and Thorne Research. Were providing
these retailers the ability to conduct business in any channel while
delivering a positive and consistent experience every time.

Recent enhancements to the platform include:

• New revenue-generating channels: By giving consumers the
  ability to shop anytime, anywhere, Escalate Retail helps retailers
  create more opportunities to drive revenue. The latest release makes
  it even easier to deliver a positive, consistent customer experience
  online, in store, via social networking sites, mobile phones, store
  kiosks, call centers, and more.
• More powerful shopping experiences: Shoppers now have access to
  a wider range of tools and capabilities that enrich the shopping
  experience across channels, including international shipping and
  currency support, store locator and mapping, dynamic customer reviews,
  enhanced personalization, additional payment options, and more. These
  exciting capabilities are completely integrated into every shopping
  visit thanks to Escalates growing partner base, including companies
  such as FiftyOne Commerce, PayPal Payflow Gateway, MyBuys,
  Where2GetIt, and Power Reviews.
• Seamless cross-channel integration: With enhanced integration
  across every channel, retailers can easily share inventory, customer,
  order, product, and promotional information across channels in
  real-time to ensure that a seamless customer experience is possible
  and cost-effective. Escalates continued investment in its SOA
  framework allows clients to leverage their digital assets and
  infrastructure in every channel.
• Empowered business users: Shoppers today are looking for the
  most interactive, rich online experiences available. The latest
  release of Escalates component framework for content management gives
  business users the ability to create more modular sites in which
  components can be quickly and easily built, deployed and configured to
  deliver highly dynamic and interactive shopping experiences at a lower
  cost.

In addition to everything were doing on the customer-facing side to
make the experience outstanding for shoppers, we are continuing to
invest in our core technology, said Mike Julson, CTO for Escalate
Retail and Director, NRF ARTS Board. By investing in open source
platform alternatives, Escalate is driving down the total cost of
ownership, and we have put a great deal of effort in to ensure that the
platform is PA-DSS certified, which helps make PCI compliance for our
customers a much smoother process.

Escalate Retail is an industry leader in cross-channel commerce,
enabling retailers to create scalable, interactive websites defined by
rich, dynamic content, timely and personalized promotions, easy
micro-site creation, real-time inventory information, social networking
integration, and rich customer and order history. With the vision of Buy
Anywhere, Fulfill Anywhere Commerce, these capabilities are extended
far beyond the e-Commerce channel.

With Escalate Retails Cross-Channel Commerce Platform, retailers can
provide the ultimate level of flexibility and convenience that todays
customers expect, including the ability to:

• Buy online, pick-up in store, fulfill from warehouse or vendor
• Buy via mobile phone, pick-up in store or fulfill from vendor
• Buy via call center, pick-up in store, fulfill from warehouse or vendor
• Buy in store, fulfill from warehouse or vendor, or pick-up in another
  store
• Buy online, modify via call center

About Escalate Retail

Escalate Retail is the #1 provider of retail solutions that drive
cross-channel excellence and personal, relevant shopping experiences
on the web, in the store, on your mobile device, and over the phone.
Escalate Retails Buy Anywhere Fulfill Anywhere Commerce includes
Escalate e-Commerce, Relationship Marketing, Clienteling, and Order
Management. More than 500 retailers run their businesses on Escalate
software, including 11 of the largest 100 retailers worldwide, over 50
of the Internet Retailer top 500 e-Commerce sites and 14 of STORES
Magazines Hot 100. The company maintains headquarters in San Diego,
CA with three additional offices located across North America and
Europe
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